Google+ uptake will magnify SEO keyword referral data issues, say brands.

The article reports that brands like Moneysupermarket.com Group PLC and O2 think that Google+ uptake will magnify issues concerning the encryption of natural search data for logged-in users. This refers to Google Inc.'s move to integrate encryption protocol Secure Sockets Layer (SSL) to natural searches, in the U.S. Comments of Andy Mihalop, Moneysupermarket's head of search and biddable media, and Stuart Bryce, O2's search marketing and digital capability manager, are given, in this regard.