Analysis and Research on Haier Group's Website Construction Based on Cybermarketing-orientation.

Abstract: At present, many large-scaled and medium-sized enterprises have established their own e-commerce websites. But there are still many shortcomings in the aspects of website constructions of these enterprises, especially can’t reflect the value of cybermarketing in full. Haier is one of the world''s top 500 enterprises,and its website has distinct advantages and disadvantages, so it is a classic case for studying. During the same time of analyzing and researching Haier''s website on cybermarketing- oriented website construction, this paper reveals the subsistent problems of our large-scaled and medium-sized enterprises in this regard, and put forward reasonable countermeasures and advices, which make large-scale and medium-sized enterprises to enhance the cognition of cybermarketing-oriented website construction. [Copyright &y& Elsevier]