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Analysis and Research on Haier Group's Website Construction Based on Cybermarketing-orientation.
- Source :
- Physics Procedia; Feb2012 Part B, Vol. 24, p1298-1303, 6p
- Publication Year :
- 2012
-
Abstract
- Abstract: At present, many large-scaled and medium-sized enterprises have established their own e-commerce websites. But there are still many shortcomings in the aspects of website constructions of these enterprises, especially can’t reflect the value of cybermarketing in full. Haier is one of the world''s top 500 enterprises,and its website has distinct advantages and disadvantages, so it is a classic case for studying. During the same time of analyzing and researching Haier''s website on cybermarketing- oriented website construction, this paper reveals the subsistent problems of our large-scaled and medium-sized enterprises in this regard, and put forward reasonable countermeasures and advices, which make large-scale and medium-sized enterprises to enhance the cognition of cybermarketing-oriented website construction. [Copyright &y& Elsevier]
- Subjects :
- WEBSITES
MARKETING
SMALL business
ELECTRONIC commerce
INTERNET marketing
Subjects
Details
- Language :
- English
- ISSN :
- 18753892
- Volume :
- 24
- Database :
- Supplemental Index
- Journal :
- Physics Procedia
- Publication Type :
- Academic Journal
- Accession number :
- 73778270
- Full Text :
- https://doi.org/10.1016/j.phpro.2012.02.194