Bing's social search plans could outpace Google's, say brands and agencies.

The article discusses the social search planning of the web service Bing of Microsoft Corp. It mentions that Bing's planning could outpace Google Inc.'s market share, due to its alliance with Facebook Inc. It informs that Microsoft made plans to integrate social networks, including Facebook and Twitter, into Bing's search results. It reveals that Bing will pull in feeds from multiple social networks including Facebook, which has 800 million global users, compared with Google+'s 90 million.