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Guardian prepares long-form content strategy for connected TV.
- Source :
- New Media Age (Online Edition); 5/29/2012, p2-2, 1p
- Publication Year :
- 2012
-
Abstract
- The article offers information regarding Guardian which is preparing its long-form content strategy to expand further onto connected TVs. As mentioned, Guardian has already launched a beta application on Google TV in the U.S., is aiming to make a major play in the living room by the end of the year, as stated by Guardian News & Media director of business development and brand extensions, Stephen Folwell.
- Subjects :
- NEW product development
TELEVISION
BETA (Finance)
Subjects
Details
- Language :
- English
- ISSN :
- 13647776
- Database :
- Supplemental Index
- Journal :
- New Media Age (Online Edition)
- Publication Type :
- Periodical
- Accession number :
- 76275880