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nma on Search - 15.06.12.
- Source :
- New Media Age (Online Edition); 6/15/2012, p9-9, 1p
- Publication Year :
- 2012
-
Abstract
- The article presents information on an annual Search conference of the Internet Advertising Bureau (IAB). Several companies including Google Inc., Microsoft Corp., Yahoo Inc. and agencies addressed some of the biggest trends at the event. The event also featured Google's director of agency sales Dominic Allon, who offered his views on the importance of multi-click as compared to last-click attribution.
- Subjects :
- CONFERENCES & conventions
INTERNET advertising
Subjects
Details
- Language :
- English
- ISSN :
- 13647776
- Database :
- Supplemental Index
- Journal :
- New Media Age (Online Edition)
- Publication Type :
- Periodical
- Accession number :
- 77340800