Asda ramps up content strategy to bolster SEO.

The article offers information on Asda Stores Ltd.'s content marketing. It states that Asda has appointed Great Britain's content agency Search News Media Co. to manage and broaden its content output for its financial services on Asda Money. The agency would determine what topics and issues its customers are most interested in, by monitoring Asda's panel Mumdex, and its Baby and Toddler Club forum. Then it would develop further in-depth surveys.