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Big bank mergers heighten agencies' accountability.
- Source :
- Crain's New York Business; 06/22/98, Vol. 14 Issue 25, p29, 2p, 1 Color Photograph
- Publication Year :
- 1998
-
Abstract
- Focuses on the impact of bank mergers on advertising agencies in New York City, focusing on the merger announced by Citicorp and Travelers Group. Impact of this announcement on Young and Rubicam Incorporated; Comment from Anal J. Gottesman, an advertising company consultant; Details on other banking mergers announced.
- Subjects :
- BANK mergers
ADVERTISING agencies
Subjects
Details
- Language :
- English
- ISSN :
- 8756789X
- Volume :
- 14
- Issue :
- 25
- Database :
- Supplemental Index
- Journal :
- Crain's New York Business
- Publication Type :
- Periodical
- Accession number :
- 803514