ASPECTS OF EVALUATION OF THE EFFECTIVENESS OF THE CZECH CONSTRUCTION INDUSTRY DUE TO THE LIFE CYCLE.

Objective/purpose: Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment". Originality / value: Outline of the links between the specifics of the construction market and the various stages in the life cycle of construction companies provided products / services. Methodology / approach: induction, deduction, analysis Limits / Implications of Research: Continued development in the construction industry, both in terms of new technologies, as well as from the perspective of the relevant macro indicators, narrowing the timeliness of this study for a shorter period of time. Further insight into the industry may vary according to the investigated problem. This study analyzes the construction industry from the perspective of the needs of marketing research. [ABSTRACT FROM AUTHOR]