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Tuned into CROSS-MEDIA MARKETING.
- Source :
- Wide-Format Imaging; May2012, Vol. 20 Issue 5, p36-45, 4p
- Publication Year :
- 2012
-
Abstract
- The article focuses on the cross-media marketing practice being applied by wide-format print service providers (PSPs) in the U.S. in 2012. Among the services being offered by print firm Pazzazz are social media promotion, quick response (QR) codes, and mobile website development. MindFireInc. co-founder Dave Rosendahl stated that PSPs require technology that results in the efficiency and effectiveness of multichannel marketing.
- Subjects :
- MARKETING
PRINTING industry
DIGITAL printing
TWO-dimensional bar codes
Subjects
Details
- Language :
- English
- ISSN :
- 15479463
- Volume :
- 20
- Issue :
- 5
- Database :
- Supplemental Index
- Journal :
- Wide-Format Imaging
- Publication Type :
- Periodical
- Accession number :
- 83241009