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Channel 4 to track social TV ratings following SecondSync tie-up.

Authors :
Davies, Jessica
Source :
New Media Age (Online Edition); 10/25/2012, p4-4, 1p
Publication Year :
2012

Abstract

The article reports on the team-up of Channel 4 and social television analytics firm SecondSync to track social media activity around its shows. It states that the broadcaster will monitor social media conversations with the view of exploring the associations with its BARB audience ratings. It also highlights the plan of Kellogg's to launch second-screen television campaign on Channel 4 to promote Krave brand.

Details

Language :
English
ISSN :
13647776
Database :
Supplemental Index
Journal :
New Media Age (Online Edition)
Publication Type :
Periodical
Accession number :
83327071