Channel 4 to track social TV ratings following SecondSync tie-up.

The article reports on the team-up of Channel 4 and social television analytics firm SecondSync to track social media activity around its shows. It states that the broadcaster will monitor social media conversations with the view of exploring the associations with its BARB audience ratings. It also highlights the plan of Kellogg's to launch second-screen television campaign on Channel 4 to promote Krave brand.