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Mobile search will top desktop in next few years, says Google's Carrington.

Authors :
Davies, Jessica
Source :
New Media Age (Online Edition); 11/26/2012, p1-1, 1p
Publication Year :
2012

Abstract

The article reports that according to Google's head of mobile and social, EMEA, Ian Carrington, Internet searching on mobile communication devices will overtake desktop Internet searching in the next few years. Carrington cited Debenhmans as a retailer that has seen significant sales increases following its mobile site development, seeing conversion rates double after building its first mobile site.

Details

Language :
English
ISSN :
13647776
Database :
Supplemental Index
Journal :
New Media Age (Online Edition)
Publication Type :
Periodical
Accession number :
83815906