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Finding the Right Mix.
- Source :
- Printing Impressions; Dec2012, Vol. 55 Issue 7, p30-32, 2p
- Publication Year :
- 2012
-
Abstract
- The article presents information about the problems faced by the catalog and publication printing sector regarding the rise in postal costs, increase in supply chain cost and reshaping of promotional mixes for advertising. INSETS: Top 5 Publication Printers;Top 5 Catalog Printers.
Details
- Language :
- English
- ISSN :
- 0032860X
- Volume :
- 55
- Issue :
- 7
- Database :
- Supplemental Index
- Journal :
- Printing Impressions
- Publication Type :
- Periodical
- Accession number :
- 84526767