Quality assessment of private fitness centers in eastern Thessaloniki.

Introduction. The paper aims to assess service quality in private gyms of eastern Thessaloniki. Aim of Study. The study focused on demographic differences, participation frequency and intention to continue participation in fitness centers of eastern Thessaloniki. Material and Methods. The sample consisted of 250 (N = 250) (mean age 24 years) customers of four private fitness centers in the eastern part of Thessaloniki. The theoretical model used was the SERVQUAL model as modified by Alexandris et al. (2004). Results. No statistically significant differences were found between ANOVA results of five aspects of service quality and participants' occupation as well as education level. There were statistically significant differences between all service quality aspects and participation frequency. The regression analysis revealed a statistically significant contribution of the aspect of intention to participate in fitness services in the future to two factors: reliability and expected outcome (beta 267, t = 2.892). [ABSTRACT FROM AUTHOR]