CHAPTER 5: PETS case studies: Q&A With Bill Remkus.

An interview with Bill Remkus, the third-generation owner of Hinsdale Animal Cemetery (HAC) in Willowbrook, Illinois, is presented. When asked about the trends that he sees in HAC, he states that they do multiple and tiered burials. Remkus notes that he is doubtful on the issue of franchising since it will possibly result into competition between the funeral director and the veterinarian. He also unveils that he markets the business by advertising it in local pet publications.