Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship.

Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 PEW data (N=1264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for non-partisans only. These results provide novel insights into citizens' social media news experiences. [ABSTRACT FROM AUTHOR]