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Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship.
- Source :
- Conference Papers -- International Communication Association; 2012 Annual Meeting, p1-32, 32p
- Publication Year :
- 2012
-
Abstract
- Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 PEW data (N=1264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for non-partisans only. These results provide novel insights into citizens' social media news experiences. [ABSTRACT FROM AUTHOR]
- Subjects :
- SOCIAL media
RECEPTION theory
NEWS agencies
PARTISANSHIP
INSIGHT
PSYCHOLOGY
Subjects
Details
- Language :
- English
- Database :
- Supplemental Index
- Journal :
- Conference Papers -- International Communication Association
- Publication Type :
- Conference
- Accession number :
- 85899576