Communication and Community.

The television medium has occupied a dominant place in Bangladesh and TV news has become one of the most popular TV shows. With the unprecedented expansion of the television industry and a rise of market-oriented journalism (MOJ), questions are being raised about the credibility of TV news that have not been investigated, especially in the context of developing countries. This paper examines the theoretical relationship between market-oriented journalism and credibility of TV news, leading to an empirical study. Three factors of MOJ including independence, social role, and objectivity were analyzed using frequency distributions. The findings suggest that there is a relationship between market-oriented journalism and credibility of TV news. Within the complex perception of market-orientation there may be room to improve the credibility of TV news also. [ABSTRACT FROM AUTHOR]