Social Media at the Age of Big Data.

At the age of big data, social media play a very big role in promoting on information flow and interaction. Social media can make information flow and spread widely and rapidly based on the mechanism of social network structure. So at the big data era, the impact of social media on traditional media is more far-reaching and mainly manifested in the following aspects: citizen journalism and professional media go halves on a fifty-fifty basis; personal website rise; social media press release. The traditional news media must actively deal with the challenge in order to win the initiative in the age of big data. [ABSTRACT FROM AUTHOR]