“Doubt is in the Air.” Modeling the Comparison Between Traditional and Web Casting Radio on the Greek Case.

Considering radio as a social system for the production of culture and communication, and based on an overview of the Greek case, this article suggests a model for studying the potential of the Web casting radio compared with the traditional radio in various media environments. The model suggested includes eight dimensions: institutional framework, market structures and business models, content diversity, audience profile, interactivity, sociability, relations with the recording industry, and relations with major news media and organizations. The analysis shows that a complex approach is needed to explore the chances for the potential of the Web casting radio to be realized. [ABSTRACT FROM PUBLISHER]