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Want Value from Big Data? Close the Gap between the C-Suite and the Server Room.
- Source :
- Journal of Information Technology Case & Application Research; 2012, Vol. 14 Issue 4, p3-10, 8p
- Publication Year :
- 2012
-
Abstract
- The author discusses the importance of big data for businesses. He cites an article which suggests that companies using data and business analytics to guide decision making are more productive and experience higher equity returns compared with companies that do not. He also notes the common pitfalls of big data initiatives.
- Subjects :
- BIG data
DATA mining
DATABASES
PROBLEM solving
STOCKS (Finance)
Subjects
Details
- Language :
- English
- ISSN :
- 15228053
- Volume :
- 14
- Issue :
- 4
- Database :
- Supplemental Index
- Journal :
- Journal of Information Technology Case & Application Research
- Publication Type :
- Academic Journal
- Accession number :
- 88928791
- Full Text :
- https://doi.org/10.1080/15228053.2012.10845709