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White It Down.
- Source :
- Sales & Marketing Management; Feb2003, Vol. 155 Issue 2, p50, 2/3p
- Publication Year :
- 2003
-
Abstract
- Describes the advantage of using white paper in selling. Use of white paper by Oblix Inc.; Function of white paper according to Jonathan Kantor, president of technical writing and consulting firm @ppum Group; Use of white papers as a lead-generation tool at BearingPoint.
Details
- Language :
- English
- ISSN :
- 01637517
- Volume :
- 155
- Issue :
- 2
- Database :
- Supplemental Index
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- 9066771