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Asics America Enters New Arena With Branded Retail.
- Source :
- Orange County Business Journal; 10/28/2013, Vol. 36 Issue 43, p1-13, 2p
- Publication Year :
- 2013
-
Abstract
- The article reports that athletic shoe maker Asics America Corp. in Irvin, California has engaged in new arena through branded retailing in the East and West coasts of the U.S. particularly in New York. Kevin Wulff., chief executive of Asics, says that they will have additional stores in New York if they will find the right locations. Moreover, it says that the growth of the branded stores of the company is one of the key factors on the success of its parent company, Asics Corp., in Japan.
- Subjects :
- BRAND name products
BRANDING (Marketing)
RETAIL stores
ATHLETIC shoe industry
Subjects
Details
- Language :
- English
- ISSN :
- 10517480
- Volume :
- 36
- Issue :
- 43
- Database :
- Supplemental Index
- Journal :
- Orange County Business Journal
- Publication Type :
- News
- Accession number :
- 91886997