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Paper trail.

Authors :
G.T.
Royal, Weld F.
Source :
Sales & Marketing Management; Oct95, Vol. 147 Issue 10, p120, 1/9p
Publication Year :
1995

Abstract

Reports on the study conducted by the Center for Exhibition Industry Research on the influence of direct mail campaigns on trade shows in the United States.

Subjects

Subjects :
DIRECT mail advertising
EXHIBITIONS

Details

Language :
English
ISSN :
01637517
Volume :
147
Issue :
10
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
9510094988

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Authors Abstract Subjects Details