We'll Be Back.

The article stresses how crucial it is for convention and visitor bureaus (CVBs), as well as for hotels and conference venues, to attract repeat business from meeting organizations. At the same time, it notes that many of these organizations return to the same venue annually since they can more easily obtain discounts for using the facilities, as well as for ancillary services. Thus, it advises corporate event planners on how they can keep the meeting experience fresh for attendees every year.