Literature of broadcasting: Books in review

MASS MEDIA AND COMMUNICATIONS. Charles S. Steinberg (ed.), New York: Communication Arts Books (Hastings House, Publishers), 1966. 530 pp. including index. $11.50. (Paper $5.95.)THE ORIGINAL OLD RADIO GAME. By Ed Callahan, Bill Shilling, and Mal Whyte. San Francisco, California: Pisani Press, 1965. 48 pp. $1.00.UNDERSTANDING MEDIA: THE EXTENSIONS OF MAN. By Marshall McLuhan. New York: McGraw-Hill Book Company, 1964. vii + 359 pp. $7.50. (Also in paper at $1.95.)THE GUTENBERG GALAXY. By Marshall McLuhan. Toronto: University of Toronto Press, 1962. vi + 294 pp. $5.95.THE.TECHNIQUE OF THE TELEVISION CAMERAMAN. By Peter Jones. With a preface by J. A. Youngman. New York: Communication Art Books, Hastings House, Publishers, 1965. pp. 243. $10.00.IMPROVEMENT OF TEACHING BY TELEVISION. Edited by Barton L. Griffith and Donald W. MacLennan. Columbia: University of Missouri Press, 1964. xii+238 pp. $4.00.HOW GOOD ARE TELEVISION RATINGS? By Martin Mayer. (Report on work of Committee on Nationwide Television Audience Measurements.) February, 1966. 26 pp.ABCs OF RADIO AND TELEVISION. December, 1965. 20 pp.THE TELEVISION STATION MANAGER. By Charles Winick. (Reprint of article from Advanced Management Journal, January, 1966, pp. 53-60.)