Identifying competitive strategies for each phase of the intermodal terminal life cycle

This paper applies the marketing strategy literature to the four phases of the intermodal terminal life cycle (ITLC) to identify the appropriate competitive strategy to be undertaken at each phase, based on fluctuating markets and competitor behaviour. Not only can applying the correct strategy at each phase help to obtain a competitive advantage, but anticipating future strategies in advance can underpin the success of current strategies and ensure that both public and private stakeholders are prepared for future challenges.