Implicit versus Explicit Attitudes: Differing Manifestations of the Same Representational Structures?

Implicit and explicit attitudes manifest themselves as distinct and partly dissociable behavioral dispositions. It is natural to think that these differences reflect differing underlying representations. The present article argues that this may be a mistake. Although non-verbal and verbal measures of attitudes often dissociate (and frequently conflict), this may be because the two types of outcome-measure are differentially impacted by other factors, not because they are tapping into distinct kinds of representation or distinct storage systems. I arrive at this view through closer consideration than is usual of the mechanisms and processes that underlie overt behavior.