UberPOOL Services – Approaches from Transport Operators and Policymakers in London

Ridesourcing services such as Uber provide a segment of the total daily trips in Urban cities, for instance, its reported that Taxi and Private Hire Vehicle (PHV) mode share were 1.3% of total daily trips in London in 2014 (GLA, 2016) - which includes Ridesourcing - however the adoption of Ridesourcing services is growing rapidly – with Uber reporting 3.5 million users of its services in London – thereby disrupting traditional travel habits in urban areas. The number of PHVs in London has increased by 58% since 2008/09 to over 77,000 in 2016, meanwhile, the number of licensed PHV drivers has increased by 81% over the same period, (TFL, 2017) - these include Uber drivers. However, it is not well known, how much of recent changes in people’s travel habits, is attributed to Ridesourcing or other tech-driven habits.