Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

Details

Language :

English

ISSN :

23781815 and 23781823

Volume :

5

Issue :

4

Database :

Supplemental Index

Journal :

Journal of the Association for Consumer Research

Publication Type :

Periodical

Accession number :

ejs54393479

Full Text :

https://doi.org/10.1086/710531