Large Washing Machines Are Not Used Efficiently in Europe

Washing machines sold for private households are increasing in capacity. The aim of this study was to assess how these higher capacities are utilised by consumers. A consumer survey was conducted in eleven European countries with more than 5,000 participants who are substantially involved in washing laundry. Questions were asked about their washing machines and washing behaviour. The main outcome is that these new machines are welcomed, but it seems that the consumers are not utilising the larger capacities. This may result in higher energy and water consumption as the new machines are optimised to work most efficiently at maximum load conditions.