Analysis of the learners' learning behaviours in MOOC informationisation leadership

For better adapting the course to different learners' needs, this study analysed the learners' online learning behaviours. Through using data mining technology to mine the learning behaviours from five dimensions: video watching, text reading, discussion and communication, test and assignments taking, we draw the following conclusions: the demographic characteristics of learners show that the learners are mainly composed of principals, middle-level educational managers and key teachers. The learner's general learning behaviour characteristics are mainly expressed by the facts that the learners' interest in practical cases, and few participants can last more than four weeks, and the learners like videos and texts but they do not like to speak in the discussion forum. Learners can be divided into three clusters: certificate-oriented learners, practice oriented learners and browsers. The value of MOOC should not be evaluated on the basis of certification rates but on whether the learner's learning needs are met.