Accelerating the Continuous Improvement of Connected Medical Devices Using Product Analytics

Data acquisition on how users are using your product can often be slow to obtain and not lend itself to large-scale deployments or fast release updates. Product analytics is an integrated set of data about your users’ behaviors that allows you to analyze these behaviors, both at the level of the individual user and in aggregate, to gain insights about larger patterns and trends in real time. The use of product analytics in MedTech is still nascent but holds tremendous promise to help turbocharge an evolution towards the frequent release of medical devices. In the context of Software as a Medical Device (SaMD), digital therapeutics (DTx), and other types of connected medical devices, product analytics adds value in three different areas: device design and development, device operations and end-user support, and helping users better use their device and improve their health outcomes.