From Decision Support System to Urban Land Readjustment

The paper discusses the importance of effective and efficient decision support system in urban planning, based on the principles of geomarketing. Geomarketing, as an integration of geographical intelligence and marketing, is used to include and valuate various aspects of spatial resources. The core base of geomarketing system in spatial planning is land administration data, which is stored and maintained by many different administrative bodies. Development in the field of the spatial technologies is making possible integration of all land administration and other available data, and with that an establishment of the decision support system, which could make urban planning more sustainable, economically approved and ecologically controlled. Decision support system with those data included can be used also to enable the planning of raising the real estate value by the procedures of land readjustment. Raising the transparency level by mass valuation in the planning process makes possible to facilitate and accelerate the subsequent procedure of spatial plans implementation.