Response to Commentaries on Exerting Self-Control ≠ Sacrificing Pleasure

Lamberton (2020) presents a brilliant and enriching read of our main arguments through a series of analogies with the life and work of Charles Sanders Peirce on self‐control. Lamberton also presents examples of “reflective self‐control conflicts” that involve choosing among ideals, social norms, and moral values rather than just consumption goals. These questions are arguably much more fascinating than the mundane consumption decisions that we have discussed in our paper, and we thank Lamberton for raising them!