Script of the landscape. Between perception, representation and action

International audience; Starting from the Engadine Panorama – designed by Giovanni Segantini for the 1900 Exposition Universelle in Paris – this contribution aims at retracing the relationship between perception and representation of some mountain landscapes. The 400 square metres of painted surface of the Engadine Panorama was an artistic synthesis that represented a territory reshaped by imagination. The observer was optically and emotionally engaged through a “script of the landscape”. In this way, the idea of Engadine became a shared narrative, capable of structuring an iconic mythology. Archetypal figures of landscape have progressively been shifted to a more conceptual level. They become backgrounds in the interest of a communication strategy. Advertising has replaced visual arts in conveying images, symbols, ideas, beliefs and behavioural patterns. The bucolic and romantic image of alpine landscape disappears exploring the Apennines’ landscape. How to start a dis-imagining process to renew the relationship between people and their environment and regain knowledge on how to act inside it, restoring the third dimension of the space flattened in the images?