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From monologues to dialogues
- Publication Year :
- 2018
- Subjects :
- online engagement
brand humanization
social media
social networking
social presence
emoticons
affective commitment
emoji
corporate reputation
conversational human voice
social media exposure
online company interactivity
online interaction
online brand exposure
textual paralanguage
webcare
contingency interactivity
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.dedup.wf.001..4c6ead0cf297114a412c5e51836e4ed4