Identification of ambassadors’ high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing

Authors :: Arezki, Djelloul
Carmouze, Laura
Alaux, Christophe
Institut de management public et de gouvernance territoriale (AMU IMPGT)
Aix Marseille Université (AMU)
Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM)
Aix Marseille Université (AMU)-Université de Toulon (UTLN)
Arezki, Djelloul
Source :: International Place Branding Association, International Place Branding Association, Dec 2020, Barcelone, Spain
Publication Year :: 2020
Publisher :: HAL CCSD, 2020.

Subjects :: [SHS.GESTION]Humanities and Social Sciences/Business administration
[SHS.GESTION] Humanities and Social Sciences/Business administration

Language :: English
Database :: OpenAIRE
Journal :: International Place Branding Association, International Place Branding Association, Dec 2020, Barcelone, Spain
Accession number :: edsair.dedup.wf.001..63da33f5685b86425190ed609380b458

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