Eco-canvas and circular economy: a proposal for a sustainable fashion business model

This project involves the development of an innovative business or start-up for sustainable eco-canvas T-shirts. Based on the analysis of current relevant sources about the topic, the project will discuss the problem of pollution caused by the fashion industry and linear economy. The main problems and their causes will be addressed and analysed, paying special attention to the processing of most of the fabrics and the processes to avoid. Paying attention how to reuse, recycle and give a second life to clothing and thus reduce waste. At the basis of a green and sustainable lifestyle there is the need to reduce waste and consume less but better. Through the use of a circular economy action plan, we will make proposals for the design of more sustainable products and waste reduction in the world. The fabric we intend to use is organic cotton for the creation and development of an eco-friendly commercial company with a business model for a fashion label, mainly streetwear, therefore targeted at a young market and mainly sold online through the most popular online marketplaces, such as ASOS or Zalando. To do this we will use an Eco-canvas model with the aim of maximizing the positive effects and avoid or eliminate the negative impacts that currently succumb to society and nature. The aim of the project is to generate an income and create job positions for other people, take care of environment and contribute to archive of sustainable development goals (SDG 12 and SDG13) Facultad de Ciencias de la Empresa Universidad Politécnica de Cartagena