PERFIL DA OFERTA DE CARNE OVINA NO MUNÍCIPIO DE PRESIDENTE PRUDENTE-SP

The objective of this research was to carry out a survey in the retail market of Presidente Prudente (SP), seeking to know the offer of sheep meat products, considering the type of establishment, meat cut, type of packaging, brand presence, Price / kg. We analyzed items of the sheep meat market available to consumers in the city of Presidente Prudente-SP, and for this purpose, information was obtained from 69 retail establishments, using non-probabilistic sampling for convenience. There was presence of sheep meat in only 10% of the sampled establishments. Informal products were found in 90% of the butchers surveyed, while formal products were located in meat boutiques, hypermarkets and supermarkets. The most common cuts were: rib, shank and palette, with a frequency of 24.24%, 27.27% and 24.24%, respectively. Locals selling products with no provenance practice more affordable prices than establishments of origin, and sheep meat is made in a timid manner. It was observed that the cuts of first shank and paddle, followed by the rib were found in greater percentage. It is important to mention that the supply of sheep meat through informal slaughter was present in 90% of the butchers visited. In relation to the dissemination and promotion of sheep meat, the sites visited do not present marketing strategies, and new research should be carried out with more comprehensive markets in order to know better the regional marketKey words: market compound, meat cuts, sheep, retail