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A Gender-based Study of Product Names in the Cosmetic Sector
- Source :
- RUA. Repositorio Institucional de la Universidad de Alicante, Universidad de Alicante (UA)
- Publication Year :
- 2012
- Publisher :
- Meertens Instituut, 2012.
-
Abstract
- This paper aims to include into the study of commercial names the perspective of gender. Through product names of fragrances and cosmetic articles gender-specific attitudes and values are examined. It can be assumed that the names for beauty products contribute to the construction of concepts of femininity and masculinity, as global advertising campaigns propagate different appeals according to beauty standards for women and men.
- Subjects :
- Commercial names
Traducción e Interpretación
Gender
Cosmetic sector
Subjects
Details
- Database :
- OpenAIRE
- Journal :
- RUA. Repositorio Institucional de la Universidad de Alicante, Universidad de Alicante (UA)
- Accession number :
- edsair.dedup.wf.001..f4262e4a28eaac4a42bf32df2f441757