Sources and frames in the media discourse of school bullying in El Mundo and El País

This research outlines an analysis of the treatment of school bullying in two Spanish newspapers based on the ability of the media to set the public agenda and influence the perception of topics of interest. Journalistic texts are analyzed from September 2014 to June 2015 following the approach of framing theory to identify the main sources and reveal whether the messages convey a particular representation of the phenomenon, investigate the causes, suggest a moral evaluation or what its treatment should be in the future. The newspapers we selected for the analysis were El Pais and El Mundo as they are the main national print references. This research shows that despite being an ongoing phenomenon, school bullying only receives media attention when a dramatic event takes place, such as the death of a teenager.