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Applied Marketing: The FDA Approach to Defining Misleading Advertising

Authors :
Jacob Jacoby
Constance Small
Source :
Journal of Marketing. 39:65-68
Publication Year :
1975
Publisher :
SAGE Publications, 1975.

Subjects

Subjects :
Marketing
Advertising
Business
Business and International Management

Details

ISSN :
15477185 and 00222429
Volume :
39
Database :
OpenAIRE
Journal :
Journal of Marketing
Accession number :
edsair.doi...........00097ebe972d2a3855e707c5087ded4e

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Authors Abstract Subjects Details