Back to Search Start Over

The Study of Activating Plans for the Family-oriented Badminton Event through IPA Analysis: Focusing on Marketing 4Cs

Authors :
Lee Hyuck-Gi
Jeonghowon
Source :
Journal of Sport and Leisure Studies. 68:147-156
Publication Year :
2017
Publisher :
Korean Society of Sport and Leisure Studies, 2017.

Details

ISSN :
1229358X
Volume :
68
Database :
OpenAIRE
Journal :
Journal of Sport and Leisure Studies
Accession number :
edsair.doi...........00b95f5951f170efac78bc9473194b7c