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Hispanics and viral advertising

Authors :
John T. Gironda
Pradeep K. Korgaonkar
Maria Petrescu
Source :
Journal of Retailing and Consumer Services. 32:46-59
Publication Year :
2016
Publisher :
Elsevier BV, 2016.

Subjects

Subjects :
Marketing
Viral marketing
0502 economics and business
05 social sciences
050211 marketing
Advertising
Business
050203 business & management

Details

ISSN :
09696989
Volume :
32
Database :
OpenAIRE
Journal :
Journal of Retailing and Consumer Services
Accession number :
edsair.doi...........01595f10dde157d3939b2dc508972abf
Full Text :
https://doi.org/10.1016/j.jretconser.2016.05.014
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