Regulatory Sandbox as an Alternative to Insert the Disruptive Innovations Developed by Startups in Brazil

Aim: This study presents an analysis to be used in regulatory environment as an option for start-ups to insert their products and/ or services in the market in Brazil. Methods: This is an applied, exploratory, document a qualitative-quantitative. It was carried-out a systematic review at CAPES journals, Brazilian Digital Library of theses and dissertations (BDTD) and Electronic Scientific Online Library (CIELO) with a time period of 5 years, so as with the exploration of experience programmes of Regulatory Sandbox, particularly in the United Kingdom, besides the brief analysis regarding the legal landmark of Start-ups and Innovative Entrepreneurship MLSEI- Supplementary law Nº 182/2021. The analysis was performed in a way to evaluate the existence of good practices in regulatory environments and its adequation and inclusion in the market of disrupt innovations, looking for legal certainty for the companies, the State and consumer. Results: Findings show that there are meaningful advantages in the insertion of new technologies in regulatory environment in a pre-established time, with users’ limitation and supervision assisted in a way to bring to the market those technologies with greater law certainty.