Preliminary examination of scenery images for tourism promotion using a neuromarketing approach

Authors :: Jingge Ding
Kenichiro Yoshikawa
Rui Takahashi
Kayoko Murakami
Muhammad Nur Adilin Mohd Anuardi
Katsutoshi Waki
Kenichi Kowata
Atsuko K. Yamazaki
Source :: Journal of Global Tourism Research. 6:45-54
Publication Year :: 2021
Publisher :: International Society for Tourism Research, 2021.

Subjects :: Promotion (rank)
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Neuromarketing
Advertising
Psychology
Inbound tourism
Semantic differential method
Tourism
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