Managing the digital transformation of an organisation

In order to successfully introduce strategic transformation into an organisation, a structured and systematic approach to organisational change is required. The HINGE planning model for digital transformation is developed from the collective experience obtained through a range of digital transformation projects and decades of working with technology startups and evolving small- and medium-sized enterprises. The advantage of HINGE is that the monolithic problem-solving can be broken down into smaller constituent parts and produce a larger number of HINGE cycles that can be potentially realised in parallel as well as producing more immediate quick wins across the organization. Digital transformation is essentially firstly a people challenge–it requires that people are on board with the need to change. Communicating this need to change will be based around a combination of push and pull factors that are specific to each organization.