IMC and branding

Authors :: Stephan Dahl
Barbara Czarnecka
Jenny Lloyd
Lynne Eagle
Source :: Marketing Communications ISBN: 9781003089292, Marketing Communications
Publication Year :: 2020
Publisher :: Routledge, 2020.

ISBN :: 978-1-00-308929-2
ISBNs :: 9781003089292
Database :: OpenAIRE
Journal :: Marketing Communications ISBN: 9781003089292, Marketing Communications
Accession number :: edsair.doi...........0451ae4cd1c9cc15418265952a41a6c7
Full Text :: https://doi.org/10.4324/9781003089292-7