CONSUMER INVOLVEMENT AND COGNITIVE EFFORT: INTERACTION AND EFFECT ON INFORMATION PROCESSING OF PRESCRIPTION DRUG INFORMATION LEAFLETS

Authors :: Shweta S. Bapat
Sujit S. Sansgiry
Harshali K. Patel
Archita H. Bhansali
Source :: Value in Health. 19:A259
Publication Year :: 2016
Publisher :: Elsevier BV, 2016.

Subjects :: Prescription drug
business.industry
Health Policy
Public Health, Environmental and Occupational Health
Information processing
Medicine
Cognitive effort
Advertising
Marketing
business

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