Fat chance for Mr Vegie TV ads

There has been much recent debate about how to combat Australia’s childhood obesity epidemic and, in particular, considerable controversy about regulations relating to food advertising to children on television. Three separate research studies on food advertising in Australia, conducted in 2002,1 20052 and 2006,3 including those by the authors, describe the frequency and proportion of television advertisements for fruit and vegetables, as well as for high-fat/high-sugar foods.