Pure Science Versus Science-Action Models of Data Feedback: A Field Experiment

Although feedback methods have been a critical element in OD research, little is known about the impact of different feedback methods. This research investigates the theory, practice, and impact of two feedback models of orgnizational change. The "pure science" approach emphasized the psychometric quality of the data, but accomplished no positive change. The "science-action" approach, which maintained the psychometric quality of the data and the intervention team and added an active change agent role, resulted in substantial change. The article discusses several important implica tions for research and practice of OD interventions using feedback.